Products

Special Direct color in gel enriched with Vitamin E for the proper scalp oxygenation during the coloring treatment.

SCULPTING GEL 200 ML Extra Strong Gel with D-Panthenol and sunscreen, ideal for sculpting and styling the most innovative hairstyles, providing extra strong hold and protecting the hair from damaging...

It gives extraordinary hold and flexibility to all hairstyles. It manages and defines the hair without weighing it down. Water soluble formula, which effectively counters humidity. It doesn’t tarnish the...

Sebum regulating shampoo Sebum regulating shampoo for greasy scalp and hair.Thanks to its balanced formula with gentle Surfactants and Wheat Proteins, it effectively removes excess grease from hair, leaving it...

Protective moisturizing treatment with Sesame Oil and Proteins for dry hair and scalp. Restores hair and prevents breakage. Features Anti-frizz mask that protects hair. Use: Apply after shampoo, leave in...

SUPREME FILMER TREATMENTLaminate treatment for extreme shine. Acting onthe outside of the hair, it creates an anti-humidityprotective film to eliminate frizz and impart a mirrorshine effect. It leaves the hair...

PERM - PHASE AUse: wash the hair, wrap with curlers and applythe wavy serum to damp hair. Leave-in time: 5-20minutes, depending on hair type. Do not use heatsources.120 ml /...

Seven Shades Color masks The explosiveness of direct pigments and the conditioning action of masks in a single product: here are SEVEN SHADES by genUS. Exclusive color masks perfect to...

Shine Wax Shine Wax for highlighting the hairstyle’s creativity.

Strengthening and protective treatment Shine: 4 Gives instant, long-lasting softness and shine Seals and encourages stressed hair to reconstruct, creating a silky effect Controls static without adding weight Strengthens hair giving...

Shampoo silver Silver Shampoo for blonde, decolored, grey and white hair.Thanks to its formula with cool pigments, it neutralizes yellow tones, leaving hair soft and shiny. Thanks to its formulation...

SOFT POMADE 80 ML Brillantine With Aloe Extract Ideal for creating a wet look and shine, giving definition, while allowing the hair some movement.